Cause-related marketing is a mutually beneficial way to impact your brand equity, consumer behaviour and also drives sales, whilst enabling us to reach out and make a real difference to the lives of more children in Australia and around the world.

Research shows that consumers are more likely to purchase goods that are affiliated with charitable giving, including switching from their preferred brand to one that participates in cause-related marketing.

Save the Children has had great success with current cause partnerships including:

American Express

The Save the Children Credit Card from American Express offers a range of exciting benefits while providing support to Save the Children Australia. Every time you use the Save the Children Credit Card, American Express will give a percentage of your spending to Save the Children Australia. This means that simply by using the card, you will be helping Save the Children achieve a world, where every child has a happy and healthy childhood.

Aussie Gold Spring Water

Aussie Gold Spring Water, a family run business which provides quick and reliable delivery of bottled Spring Water across Central Queensland, has been supporting Save the Children since 2009. Through their cause-related marketing initiative, Aussie Gold donates 20c from every bottle of Spring Water sold. These small donations add up to go a long way and the ongoing, regular funding can ensure that Save the Children can continue to ensure children have a safe and happy childhood.

Australian Country Spinners

Australian Country Spinners, through their Paton's wool brand, have been integral sponsors of Save the Children's Born to Knit campaign. Their assistance has been crucial to the success of the campaign and one of the many ways in which they supported Save the Children during Born to Knit was to donate a percentage of every co-branded yarn of wool that was sold.

Bulgari

As part of 2009 initiative to celebrate the 125th anniversary of its foundation, Bulgari chose to support Save the Children's Rewrite the Future campaign with the objective of raising over 10 million euro. Bulgari produced a unique silver ring with the Save the Children logo engraved inside, with $90 from the sale of each ring donated to Save the Children.

Footprints

The Footprints Network is an alliance of online e-commerce companies making a difference with a solution that supports sustainable community programs. People are able to simply choose a project to contribute to when they purchase a policy with World Nomads Travel Insurance along with other e-commerce businesses.

See how your e-commerce business can help support Save the Children through online donations from customers

Staedtler

Staedtler supports Save the Children through the World Kids Colouring Day, which invites children in Australia and around the world to colour and sell their most beautiful works to help children in need. During the campaign Staedtler also donates 50c to Save the Children for every pack of Noris Club®coloured pencils sold to Officeworks.

If your organisation would like to know more about aligning your product with Save the Children please contact:

Sharon Dann, Partnership Manager
03 9938 2029
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Janet Cameron Partnership Manager
02 9211 8464
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