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Books, giggles and big hugs: our Peppa Pig celebration

22 October 2025, Impact of Our Work

A Morning full of smiles

It was all smiles and excitement as families arrived for a very special Peppa Pig meet and greet – a morning full of laughter, connection, and storybook magic. The event brought together the lucky winners from our recent raffle, who joined us for an unforgettable day celebrating reading, imagination, and the joy of childhood.

Meeting Peppa Pig!

The moment Peppa Pig appeared, the room erupted with squeals of delight. Children ran forward for hugs, posed for photos, and waved to their favourite beloved character.


For many, it was a dream come true – to meet the character they’d laughed and learned with through countless stories at home and school. The smiles said it all: for children, books really do come to life.

I felt special meeting Peppa, it felt like it was my birthday! It was so much fun.

Alara, 7 (pictured above), Melbourne

Celebrating reading and imagination

At the heart of the morning was the simple joy of reading. Families gathered in the cosy reading corner to share Peppa’s favourite adventures together – turning pages, laughing at familiar moments, and discovering new ones.


Books really do have the power to spark imagination and build language and learning skills from the earliest years. Moments like this show why early literacy is so important: every child deserves the chance to learn, dream, and grow.

Morning tea and community connection

After story time came a chance to relax and connect. Families shared morning tea, chatted over yummy snac ks, and watched their children play together. 


The craft tables were buzzing with creativity, with kids colouring Peppa pictures, building towers out of blocks    and proudly showing off their creative creations. It was a celebration of community, connection, and childhood fun.

Celebrating partnership and purpose

This joyful morning was made possible through a wonderful partnership between Hasbro, MerchantWise, The Entertainment Store, and Penguin Random House Australia . Together with Save the Children, these partners share a belief that every child deserves to learn and play in safe, supportive environments. The event was about fun, and about showing how imagination and reading can help children build brighter futures.

Thank you and looking ahead

A huge thank you to every family who entered the raffle, to our amazing partners, and to everyone who helped make this special day possible. Every laugh, every photo, and every story shared helps shine a light on the importance of early learning and the joy of reading.

Events like this remind us why we do what we do: to make sure every child, everywhere, has the opportunity to learn, play, and reach their full potential.   

Photos: Mike Chilton / Save the Children.

Stay up to date on how Save the Children is creating a world where every child has a safe and happy childhood